VIRTUE

55 results

Virtue is a US-based hair care brand harnessing a transformative protein in all of its styling and treatment products. Alpha Keratin was discovered by Dr. Luke Burnett, a retired US Army Colonel who used keratin for tissue regrowth and wound healing. However, after conducting further research, his team discovered Alpha Keratin could repair hair, and so Virtue was born.

Keratin makes up 90% of your hair, nails, and skin, so your body will recognize Alpha Keratin 60ku�� as your own, making it incredibly powerful. Helping to smooth, resurface, and fill in damage on every strand, it's also been found to reduce frizz by 67% and increase thickness by 22% in clinical trials.

While Virtue's products are renowned for their human keratin content, the brand's impressive attributes don't end there. As well as being free from sulfates, colors, parabens, and dyes, the scents used don't overwhelm the senses and they won't interfere with any other fragrances you're wearing. What's more, while hair repair products typically feel very heavy on fine hair, the formulas created by Virtue are lightweight, meaning you can touch your hair all day without feeling the product in your strands.

Virtue's fragrances are also designed to lift and energize your mood, meaning they serve a purpose rather than simply smelling good. Each blend has been infused with fruit extracts and essential oils that moisturize and nourish your hair, including lavender, spearmint, and coconut. Lavender is popular for its soothing properties while spearmint has a stimulating effect and coconut helps to nurture hair.

You can browse the full range of Virtue products at lookfantastic today. As well as shampoos and conditioners, we stock styling creams, moisturizing primers and much more.

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Products

  • VIRTUE Flourish Nightly Intensive Hair Growth Treatment Hair Kit 4 piece

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $134.00
  • VIRTUE One for All 6-in-1 Styler Cream 120ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $34.00
  • VIRTUE Recovery Shampoo - Professional Size

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $74.00
  • VIRTUE Finale Shaping Spray Travel Size 2 oz

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $18.00
  • VIRTUE Polish Un-Frizz Cream 120ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $42.00
  • VIRTUE Smooth Conditioner 200ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $42.00
  • VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size 3 piece

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $55.00
  • VIRTUE Flourish Minoxidil Foam 5 For Women 2.11 oz.

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $28.00
  • VIRTUE Fresh Start Summer Hair Kit (Worth $86.00)

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $65.00
  • Fan Favorites Kit (Worth $152.00)

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $122.00
  • VIRTUE Full Professional Shampoo & Conditioner Duo

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $150.00
  • VIRTUE Recovery Shampoo 240ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    5.0 Stars 2 Reviews
    $40.00
  • VIRTUE 6-in-1 Styling Paste 150ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $38.00
  • VIRTUE Smooth Shampoo 240ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    5.0 Stars 1 Reviews
    $40.00
  • VIRTUE Smooth Shampoo - Professional Size

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $74.00
  • VIRTUE Recovery Professional Shampoo & Conditioner Duo

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $150.00
  • VIRTUE Recovery Shampoo Travel Size 2 oz

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $16.00
  • VIRTUE Curl Conditioner 200ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $42.00
  • VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $134.00
  • VIRTUE Minoxidil Foam 5 For Women 2 piece

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $54.00
  • VIRTUE Perfect Ending Split End Serum Travel Size 20ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $21.00
  • VIRTUE Full Conditioner 200ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $42.00
  • VIRTUE Restorative Treatment Mask Travel Size 50ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $32.00
  • VIRTUE Recovery Conditioner Travel Size 2 oz

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $17.00
  • VIRTUE Moisture Defining Whip Travel Size 2 oz

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $18.00
  • VIRTUE Volumizing Primer 150ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $36.00
  • VIRTUE Curl Shampoo 240ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $40.00
  • VIRTUE Flourish Manta Brush 1 piece

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $32.00
  • VIRTUE Flourish Density Booster 4 fl. oz.

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $48.00
  • VIRTUE Smooth Conditioner - Professional Size

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $88.00
  • VIRTUE Refresh Dry Shampoo Travel Size 51g

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $17.00
  • VIRTUE Full Shampoo Travel Size 60ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $16.00
  • VIRTUE Purifying Leave-in Conditioner 150ml

    Virtue Restorative Treatment Mask Packette
    Virtue Restorative Treatment Mask Packette Worth $1.00

    VIRTUE Gift

    Receive a Virtue Restorative Treatment Mask Packette when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.
    SHOP NOW
    $32.00